From Small Town Roots to Entrepreneurial Success: The Journey of Aditi Vidwans and Eeravi

Aditi Vidwans’ journey from being a small-town girl to a successful entrepreneur is a testament to her determination and resilience. Born in a small town in Maharashtra and raised in Indore, Madhya Pradesh, Aditi had a typical middle-class upbringing. Her father worked tirelessly to secure a better future for the family, and as the eldest daughter, Aditi took on the responsibility of caring for her younger siblings in a household that also included her grandparents.

Aditi completed her schooling, graduation, and post-graduation in Indore. In 2009, she married her supportive husband and embraced a new chapter in her life, moving to the bustling city of Pune. This transition marked a significant shift in her personality and aspirations.

After marriage, Aditi was blessed with a beautiful daughter. Despite the challenges of motherhood, she was determined to pursue her entrepreneurial dreams. This determination led to the birth of her second child, “Eeravi.the beautiful you,” a business specializing in exclusive Maheshwari sarees, handloom sarees, and various other silks, including Banarasi, hand-painted, and pure silk Chanderi sarees from all over India. All sarees are handcrafted and curated to meet the needs of her beloved customers at the best rates, with a unique selling point in Maheshwari and Handloom sarees. Aditi’s business also plays a vital role in uplifting small-scale weavers by sourcing customized sarees directly from them.

"Eeravi.the beautiful you" thrives on excellent customer relations, evidenced by super happy customers and their positive reviews. Aditi's dedication has earned her numerous accolades, including being featured in Pune Mirror’s Pula corner as the “Queen of Sarees,” participating as a saree brand partner in a calendar shoot for White Divine Events, receiving a memento from MESH EXHIBITIONS, and being honored with the title “Women of Influence 2023” by Business Icon.

Running a saree business presents unique challenges, such as inventory management, quality control, competition, changing trends, pricing strategy, marketing and branding, and customer loyalty. However, Aditi has successfully navigated these challenges through strategic planning and dedication.

To keep her team motivated in a competitive environment, Aditi employs several effective strategies:

1. Set Clear Goals: Establishing clear, achievable goals for the team provides direction and a sense of purpose.

2. Recognize Achievements: Regularly acknowledging and celebrating both individual and team successes serves as a powerful motivator.

3. Create a Positive Work Environment: Fostering a supportive and inclusive work culture ensures team members feel valued and respected.

4. Encourage Open Communication: Maintaining open lines of communication allows team members to share ideas, concerns, and feedback without fear.

5. Ensure Work-Life Balance: Promoting a healthy work-life balance prevents burnout and keeps the team energized.

6. Involve Them in Decision-Making: Involving the team in important decisions gives them a sense of ownership and responsibility.

7. Support During Challenges: Offering support and encouragement during difficult times shows that their well-being is a priority.

Aditi’s story is a powerful reminder that embracing change, recognizing opportunities, and being fearless in the face of challenges can lead to remarkable achievements.